KINRI
Privacy Notice

Last updated: 24/03/2026

Kinri is a reflective, supportive mental health companion. This Privacy Notice explains how Kinri Ltd collects, uses, stores, and shares personal data when you use Kinri, join our waitlist, subscribe to updates, contact us, or otherwise interact with our website or services.

We have written this notice to be clear, human, and serious about privacy.

Kinri is operated by Kinri Ltd.
Company number: 17032217
Registered address: 14 Brighton Terrace, Todmorden, OL14 8LA, England and Wales
Support email: kinri@serenumlabsltd.com
Privacy email: kinri@serenumlabsltd.com

For the purposes of data protection law, Kinri Ltd is generally the controller of the personal data described in this notice.
We do not currently have a statutory Data Protection Officer. You can contact our privacy lead at kinri@serenumlabsltd.com.

Kinri is a reflective and supportive mental health companion designed to help users explore thoughts, feelings, routines, patterns, and personal wellbeing.

• Kinri is not: A medical provider, a therapist, a crisis service, an emergency service, or a diagnostic or treatment tool.
• Echo, the supportive AI voice within Kinri, is reflective and supportive in tone. Echo is not a medical professional.

This notice applies to personal data collected through Kinri’s website and web app, waitlist and newsletter sign-up flows, support communications, and event or community sign-up flows where you directly opt in to hear from us.

Kinri is intended for adults aged 18 and over. We do not knowingly provide Kinri to children. If we discover that we have collected personal data from someone under 18, we may deactivate the account and remove the data in line with our legal obligations and internal policies.

The personal data we collect depends on how you interact with Kinri.

• Contact and Account Data: email address, login and authentication records, display name, profile details, country, timezone, support history, communication preferences, and consent records.
• Reflective and Wellbeing Data: chat content, journal entries, mood check-ins, reflective prompts, assessment answers, assessment results, routines used or suggested, and internal support-related flags or state information used to personalise the service. Some of this may be health-related or special category data.
• Technical and Usage Data: IP address, browser or device information, app or site usage information, authentication records, security logs, and limited performance or reliability information.
• Marketing and Communications Data: email address, name if provided, and records of your consent and communication preferences.

We collect personal data directly from you, automatically through the operation of the service, and from third-party sign-in providers if you choose to use them.

We use personal data to create and manage your account, provide the Kinri service, personalise responses, save your history, improve reliability and safety, respond to support requests, send service-related messages, send newsletters or updates (if you consent), and maintain security and compliance.

Some information you provide may reveal or allow us to infer information about your emotional wellbeing or mental health. We use this only to provide reflective support and personalisation, not for clinical diagnosis or medical decision-making.

Kinri includes AI-assisted reflective support. To provide useful responses, Kinri may process your current message together with relevant recent context, profile information, and service state information. Kinri also uses internal logic, scoring, and flags to personalise certain parts of the service. This is for reflective support and personalisation, not for legal, insurance, or employment decisions.

Service Communications: account, login, security, support, and important service or policy updates. You may still receive these where necessary even if you opt out of marketing.

Marketing Communications: newsletters, launch updates, and promotional messages. We will only send these where we have a valid basis, usually your consent. You can unsubscribe at any time.

We may share personal data with trusted third-party service providers that help us operate Kinri (hosting, authentication, database, analytics, communications, AI, professional/legal support). We may also share data where required by law or to protect rights, safety, or security. We do not sell your personal data or allow marketing/CRM systems to access in-app reflective or wellbeing content.

Our service providers and team members may be located outside the UK. Where personal data is transferred internationally, we use appropriate safeguards recognised under data protection law.

We do not keep identifiable personal data for longer than needed. Account and service data is kept while your account is active. Deleted content is removed from live systems within a reasonable period. Some backup copies may remain temporarily. Marketing records are kept until you unsubscribe or become inactive. Anonymised aggregate information may be kept longer.

Depending on your location and law, you may have rights to access, correct, delete, restrict, or object to processing, withdraw consent, opt out of marketing, or request a copy of your data. To make a privacy request, contact kinri@serenumlabsltd.com. We may need to verify your identity.

Kinri may provide ways for you to delete content, delete account data, manage communication preferences, or request changes to how certain data is used. Where a control is not self-serve, contact us and we will review your request.

Kinri is not an emergency service and is not monitored in real time by a human crisis team. If you or someone else may be in immediate danger, contact local emergency services immediately. Automated safety prompts may be shown, but Kinri does not provide live crisis monitoring or contact emergency services on your behalf.

Kinri may use cookies and similar technologies to run, secure, and improve the service. Some are strictly necessary; others may require additional notice or consent. Where required, we will provide additional information or a separate Cookie Notice.

We use technical and organisational measures to protect personal data and limit access to authorised people. No method of transmission or storage is completely secure, but we work to protect the data we hold and reduce unnecessary access.

We may update this Privacy Notice from time to time. If we make material changes, we will take reasonable steps to let users know through the website, app, or other appropriate channels.

If you have questions about this notice or want to exercise your privacy rights:

• Privacy enquiries: kinri@serenumlabsltd.com
• General support: kinri@serenumlabsltd.com